By the end of April, she hopes to be at the new location, but in the meantime, the store is running a sale with 25 to 50% off on selected items.
Ann Roche Casual Furniture has been in different locations in Shelburne for almost 38 years. The current building is 17,000 square feet and these days it’s more than is needed. Now Roche is able to stock pieces of furniture in various colors, but she’s decided it’s easier to focus on individual pieces with color swatches. “I just don’t need to have all this space,” she said.
Roche looked for other options on Shelburne Road but was unable to find anything that fit her new size requirements. She is hopeful her loyal customers will continue to visit her in South Burlington and believes she may get more traffic from potential customers in towns like Milton and Westford for whom South Burlington is more convenient. “It’s a good, central location,” she said. “I’ll still have a following.”
It will be cramped in the new store but Roche is hoping she’ll get used to it. “This is grandeur,” she said of her current location.
Lynn Machavern, an employee for more than ten years, and Roche’s daughter Nancy Contois will still be there to work with customers. Roche’s husband Paul will continue to do the books and keep her grounded. “Without him I don’t think I’d be in business all these years,” she said.
The move does not mean Roche will be spending less time working. “People ask me when I’m going to retire, but I’ve been doing this so long I can’t imagine not doing it,” she said.
Roche is pleased that over the years she has been able to provide employment to her children, grandchildren and their friends. “There are kids who grew up in this store,” she said. “There is a lot of sadness in leaving. I have seller’s remorse but I know I’m doing the right thing.”