"According to the National Newspaper Association we have approximately 8,000 newspapers in this country. The large circulation daily and Sunday papers total 1,200 and the remaining 6,800 are classified as community, or weekly newspapers.  The large circulation daily and Sunday newspapers cover such a wide area that they have to operate differently than community newspapers. Community newspapers have their own challenges and cannot afford to devote the same amount of space to a column as the large circulation newspapers can but they do have an option–the Internet, which over 80 percent of the readers constantly surf.

As an example, in conventional publishing my home improvement column would typically consume about 75 square inches of space. For community newspapers it is printed in only 20 square inches, which is just enough to convey the content to the reader. The rest of the text, and a more viewable illustration, are available at no cost on the Internet! Often my column was about a particular product and the column would generate a complete sell out in home centers and hardware stores. My editors were elated and I was pleased with the reader acceptance. But I often wondered how many readers were disappointed because they could not find the product. The community papers offer a solution to this problem which also helps increase advertising revenue." 
- Larry Eisinger